These are things marketers target.
Life Force 8
- Survival, enjoyment of life, life extension
- Enjoyment of food and beverages
- Freedom from fear, pain, and danger
- Sexual companionship
- Comfortable living conditions
- To be superior, winning, keeping up with the Joneses
- Care and protection of loved ones
- Social approval
Cashvertising by Drew Eric Whitman
Similar to Maslow Hierarchy:
